College Essentials Kit.
Hello, Stranger! is a product designed for college bound students who are first-gen. Marketed as a care package to be gifted by friends or family members. 
Target Demographic
The target demographic are students, their friends, and family.
Thinking about a set that would be appropriate for every major with certain aspects that make it major specific and set them apart was difficult to come up with. Making it friendly and welcoming to everyone was also a challenge that was resolved through simplicity and copy on the individual products.
Hello, Stranger! is merchandised and promoted to incoming students and intended as a gift with customized and personalized components that are dependent on the students' tastes as well as their majors.
Through smart package components, students are directed to the branded app. Creating community and interaction between students who have this kit.
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